Privacy Policy for SumItUp

Last Updated: August 6, 2025

This Privacy Policy describes how SumItUp ("we," "us," or "our") collects, uses, and discloses your information when you use our cost calculator application ("App").

1. Information We Collect

We collect information to provide and improve our App, and to understand how our App is used. The types of information we collect include:

Personal Information You Provide:

• Account Information: When you create an account, we collect your full name, business name, and email address. This information is used for user authentication and to personalize your experience within the App.
• Project Data: We collect and store the project details and cost estimates you input into the calculator. This data is essential for the App's core functionality, allowing you to save, load, and manage your projects.

Automatically Collected Information:

• Usage Data: We collect information about how you access and use the App, such as the features you use, the time and duration of your activities, and any errors encountered.
• Device Information: We may collect information about the device you use to access the App, including IP address, browser type, operating system, and unique device identifiers.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like Google Tag and Facebook Pixel) to track activity on our App and hold certain information. These technologies help us:
  • Analyze App usage and performance.
  • Understand user behavior for marketing and advertising purposes.
  • Personalize your experience.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Maintain the App: This includes managing your account, enabling you to save and load projects, and ensuring the App functions correctly.
• To Improve and Personalize the App: We use usage data to understand user needs and enhance App features and functionality.
• For Analytics and Marketing:
  • Google Tag (Google Analytics): We use Google Tag to gather anonymous statistics about App usage, such as page views, user demographics, and user journeys. This helps us understand how users interact with our App and improve our services.
  • Facebook Pixel: We use Facebook Pixel to measure the effectiveness of our advertising campaigns, understand user actions after seeing our ads, and deliver more relevant ads to you on Facebook and its partner platforms.
• To Communicate with You: We may use your email address to send you important updates, security alerts, or information related to your account or the App.
• For Security and Fraud Prevention: To protect our App and users from fraudulent activities and unauthorized access.

3. How We Store and Protect Your Information

We are committed to protecting your data. Your account information and project data are stored securely using Supabase, a robust and scalable backend platform that employs industry-standard security measures. We implement appropriate technical and organizational safeguards to prevent unauthorized access, disclosure, alteration, or destruction of your personal information.

4. Sharing Your Information

We do not share your personal information or project data with any other businesses or individuals, except in the following limited circumstances:

• Service Providers: We share information with trusted third-party service providers who assist us in operating the App, conducting our business, or serving our users (e.g., Supabase for database and authentication, Google for analytics, Facebook for advertising measurement). These service providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred as part of the transaction. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.

5. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: You have the right to request copies of your personal data.
• Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Restriction of Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time.

How to Exercise Your Rights: To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within one month.

6. Children's Privacy

Our App is not intended for use by children under the age of 13, and we do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary actions to remove that information.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: info@sumitup.uk